Here at Oh Video, we know that taking the leap to video marketing can feel daunting and overwhelming. But the results will speak for themselves. Video is a great way to explain services or products, introduce yourself or your team, show off your latest accolades, or thank your loyal customers. And with so many great ways to use video for business, there has never been a better time to take the plunge. As a result, we have produced this guide to 5 reasons why producing video content is good for business.

1. Viewer engagement

Video is a fantastic way to engage your audience. From the simplest of informative videos, to the more in depth, story-style videos, video content can reach any audience. And it can help form a connection. Whether your video makes them think, or makes them laugh, the chances are, they’ll be watching. In fact, up to 70% of people will watch a video, and 65% of those will watch 3/4’s of the video. When you compare these stats to those for text based content, you can see that video is always the winner.

Video content is easier for viewers to digest, and this means more people will stick around on your website. Increasing your chances of making a sale, or a sign-up.

2. More search traffic

Whether it’s Google or Bing, or even YouTube- the King of Video itself, video is searchable on all search engines, and it can help your whole website rank higher. And video content is more than 50 times more likely to rank on page one of Google, when compared to a text only page. This can make a dramatic difference to your traffic and conversions. Proof that producing video content is good for business.

3. Keep up with the times

Video is an expectation for businesses nowadays. Especially as daily video consumption continues to increase. And that’s why social media platforms are becoming increasingly video oriented. This means that if you do produce quality video content, it has more chance of engaging users on social media, than a simple article or blog post would. And it is also more likely to then be shared by people who watch. Which means that your company audience can grow and expand.

4. Video content is great for email

Do you have a regular email list? How many click throughs do you usually expect? Well, by linking video into email, you can expect to almost double the click- through rate! So if you want more of your audience to come back to your website, and potentially part with more of their cash, you need to use video to entice them back. This can be a thank you video, to thank them for their loyalty and custom, offering a discount. Or it can be a video to showcase your latest products and services. Whichever video style you choose, you should see instant click-through results.

5. Connect with your audience

Finally, producing video content is good for business because it helps to connect with your audience. Video can really help form a  connection with your audience, because they can see that your company is genuine, reliable, and trustworthy. All those things you will tend to claim to be with text, but you cannot convey it, without video content.

For more information or advice about video production or video marketing, get in touch with the experts today, here at Oh Video. Manchester’s leading video professionals.