Creating great video content is an effective way to deliver a message to your audience, grab attention, and promote your company branding. From explainer videos, to video interviews and testimonials, there are a number of different types of video that can be useful for different purposes. One popular type of video content is the question and answer video content. But how can you create a Q&A video? And what are the most important features for Q&A videos? Well, here at Oh Video, we are Manchester’s leading video production and video marketing specialists. And we work with companies around the region, from Leeds and Sheffield, to Stockport and Manchester, to deliver effective, high quality video marketing solutions. As a result, we have produced this guide to everything you should know about producing a great Q&A video.

What are the important features for Q&A videos

A Q&A video is a video type that aims to provide specific and detailed answers tot he questions your potential customers or clients have. This is usually focused on a service or product you provide, but it can also be useful for general information relevant to your industry or profession. As a result, there are two key components for an effective question and answer video. These include:

  • Questions for the video – when sourcing questions for the video you should be sure to scour the internet and social media for real questions from your audience. You could even reach out for questions before you begin filming. This will ensure that your video content answers all of the questions that your users have, and is as relevant and informative as possible.
  • A video script – creating a script for your video is essential as when you are remembering details for a whole range of products or services, it can be easy to make mistakes and deliver a message that is unclear. This is not a good option for any company or business. A video script will hep you stay on message and deliver clear and concise answers to the issues your audience have.

Effective video publishing features

Once you have filmed the video content, it’s time to edit and upload. And there are some specific features that will need to be added at this point too. These include:

  • Captions/subtitles – with a rising trend in people watching videos with the audio muted or off, it is now more important than ever to include captions or subtitles to let all members of your audience know what is being said. This is also essential for accessibility reasons too.
  • A great title – to capture the attention and interest of your audience, you will need a great title. This is what they will see when using social media search tools, YouTube search tools, or even search engines for answers. While the video will not autoplay the title, and even the description can make all the difference as to whether your potential customers/clients choose your video, or a different result. Make sure the video title is relevant and descriptive as well as attention grabbing.

For professional video production and video marketing services, for any company or business, get in touch with the experts today, here at Oh Video.