Here at Oh Video, we are Manchester’s leading video production and video marketing specialists. And we work with companies around the region, from Leeds and Sheffield, to Stockport and Manchester, to deliver effective, high quality video marketing solutions. And our video content is designed to help push your business further, and reach a larger audience. But a large proportion of the worlds video content is now watched online, on platforms such as Facebook, Twitter, Instagram, Tik Tok and Snapchat. And this is where your potential customers are focusing their attention. So to meet them where they are, you need to produce a range of social media video content. And this includes live video. But what exactly is live video? And how can live video grow your business? Well, this is our guide to everything you should know about live video content and business growth.

What is live video?

Live video is as simple as it sounds. You simply  set up your video recording equipment, or use your smart phone or device to start filming, live, directly to the social media platform. And this action will notify all of your users and followers, prompting them to watch your content as it unfolds. Fear of missing out is a very real thing. And this is what determines the success of your live video. So in the time building up to your live video, promotional content and marketing will be important.

How can live video grow your business?

Live video is an incredible resource for companies f all shapes and sizes. In fact, in a previous article, we stated:

⦁ Facebook users comment ten times more on live videos than they do regular videos (Facebook Newsroom)
⦁ Video of a live event increases brand favourability by 63% (Buffer)
⦁ 80% of respondents to a Livestream survey said they would rather watch a live video from a brand than read a blog (Livestream)
⦁ 82% of Livestream’s survey respondents said they preferred live videos from brands than other social media posts (Livestream)
⦁ 55% of people consume live videos thoroughly – the highest amount of all types of content (HubSpot)

As you can see, the statistics speak for themselves. And live video is not something your company should miss out on. Instead, you should formulate a live video plan that can be put to good use to grow your business. This plan should explore:

  • The message of each live video- What do you want users to do after watching? What should they take away from watching the live video? This can help you plan and script your live video to lead towards an outcome you are aiming for. It might be to sell products, or it might be to ask people to share content.
  • The engagement rate- Increasing engagement with your followers is a great way to keep people interested in your brand. And this can even lead some potential customers to get off the fence and buy your products, or use your services. So consider how to keep your users engaging and interested throughout the video. Taking questions and answering them as you go is a fantastic option for many businesses.
  • Your company branding- Your video needs to reflect your company throughout, even though it is for social media and not your website. This means you must keep it professional at all times.

For more information or advice, get in touch with the professionals today, here at Oh Video.