Putting your video onto YouTube is great. It means you can access it from anywhere, share it with social media and embed it on your website. But how can you make sure that people actually see your video? This is where the tools and skills of Search Engine Optimisation (SEO) come in handy. We can actually apply the same skills to YouTube video content. The professionals here at Oh Video, know just how to get the most out of your video. This is our guide to YouTube optimisation.

Outstanding Content

Outstanding video content is the key to success when it comes to your YouTube video. Make sure that your video is “share-worthy”. This means that if you make informative videos, you really have something original to say, or you express it in a creative and unique manner. The content is what will lead to your video to being shared around.

Relevant Keywords

Using keywords to optimise a website is common practice. It allows Google to show relevant results to people searching for those “keywords”. Interestingly, YouTube as a search engine, uses the same principals. This means you should use between 3 and 5 keywords inside the video description box and your video tags. This will make sure that your video appears as a result of a relevant search.

Clever Caption File

Usually a forgotten step, adding a caption file or annotations feature is actually really important. You can use relevant keywords inside this file, which will help Google index your video. If Google can index your video, it will appear as a result in a related Google search. This means that your video can reach a larger audience. In addition, Google ranking can improve your YouTube ranking. It’s a win-win.

In summary

Optimising your video content on YouTube is essential to your video success. After all, once you have put so much effort into producing amazing content, you’ll want to make sure it is seen. Using keywords appropriately, as well as a caption or transcription file can really make a difference to the visibility of your video. Why not let the professionals help? Contact us at Oh Video today.