Oh! Video loves 4K. For us it means better colour, better definition and more options in post-production. But what worth is it to the client and the consumer?

We are all being made away of 4K technology. It is after all, the direction that the entertainment industry is taking for consumer markets. 4K insignias are appearing on television boxes and info plaques in stores nationwide and some platforms such as YouTube allow for 4K content to be uploaded and shared. It is already the standard for professional workflows due to it’s technical benefits.

But viewing habits are not changing as fast as the technology is advancing. Camera technology is developing at a speed that outmatches the availability of the hardware that can process and display the images they produce. Even software has it’s limitations. Additionally, with more and more users opting to view content on hand held devices, it could be argued that 4K technology is a mute investment for a content creator.

But it does look stunning and the visual fidelity in the end product always makes jaws drop to the ground. Fact of the matter is that the technology is slowly but surely creeping its way into the homes and palms of the public and more people are able to see the difference in quality. Just as HD became the standard between 2006 and 2008, 4K is soon to be the next in line for popular use. Standard definition is no longer accepted by the average consumer and it could be so for HD in just a few more years.

So while it may not be time to launch your full HD TV from your window just yet, it may not be long before 4K becomes the standard for home viewing.