If your company has already taken the plunge into video marketing, it can be incredibly disheartening when you don’t get the results you had hoped for. But both production and pre-production play an important role in the success of your video and hiring a professional team is the best way to make sure you get the results you deserve. Here at Oh Video in Manchester, we are video production and video marketing experts. As a result we have produced this guide to why your business video isn’t working.

You’re too superficial

First of all, a common mistake can be to simply provide surface level information. With the current competition for both attention and brand loyalty, a superficial approach isn’t enough to get people talking about your business, or build up a consumer base. Instead you need to produce engaging and genuinely interesting content and use data to back up your decisions about your video marketing. This will help you make sure you are reaching the right audience.

Aiming for the wrong audience

This is a more common issue than you might think. Many brands have an image of themselves that does not fully reflect reality. While your target audience might have been the 18-25 category, the customers you really attracted may well be in the 25-40 category. This is especially true for companies who used data to find their target audience when they were a startup, but now as the brand has grown, their consumers have come with them, aging as they go.

As a result, if you have produced video aimed too low or too high, you are going to miss the mark with your existing client base as well as the new customers you are trying to create.

For more information or for professional advice, get in touch with the experts today, here at Oh Video, Manchester.