For many companies, of all sizes, producing video content is one of the most important tools for advertising and marketing, reaching new customers and promoting sales and sign ups. But why is video content better than text for this purpose? And how can you really utilize the power of video marketing? Well, here at Oh Video, we are Manchester’s leading video production and video marketing specialists. And we work with companies around the region, from Leeds and Sheffield, to Stockport and Manchester, to deliver effective, high quality video marketing solutions. As a result, we have produced this guide to everything you should know about the benefits of video content when compared with text based content.

What are the advantages of video content over text based content?

So, why is video content better than text? Well, video content can bring a number of benefits to your marketing strategy,  especially when compared with text only content. These benefits include:

  • Grabbing attention
  • Delivering clear information
  • Visual dimension to company branding
  • Building trust

Video content can grab attention

When your potential customers are faced with multiple streams of distraction, from social media to the TV, it’s important that you can make them stop and really focus on your advert or piece of content. And video content is far more effective for this than any other type of content, including images and text combined. The moving nature of video can draw potential customers into your content, and capture their imagination and interest. This is not the case for text based content that is likely to be ignored.

Video content delivers clear information

While video content can attract attention, it also serves an essential purpose: delivering information. And information that is shown visually, as well as through text or speech is much easier to understand and digest than information that is presented as simply textual. This means that not only are more people likely to stop and pay attention, but more people are also more likely to take away the message of your video content.

Video content adds a visual dimension to company branding

While text based content should always be written to reflect company branding, this is not always clear or obvious. With video content, you have the opportunity to visually display aspects of your company branding, including the logo and the colour scheme. And this can really help to improve brand reach and recognition, and to help develop a positive relationship with your audience. This can also make it easier for potential customers to trust your content too.

Video content can build trust

It’s not just the company brand element that can help build trust with your audience, it is also the nature of video content itself. Professional video content that is high quality can present a trustworthy and reliable image of your company. While video content that includes human faces, such as your staff or spokesperson, or even previous customers, can be even more successful.

For professional video production and video marketing services, for any company or business, get in touch with the experts today, here at Oh Video.