Over the past few years, video content has risen impressively. In fact, video is set to rise even further, with some experts predicting that 80% of the internet will be video content by 2019! Here at Oh Video we are video production and video marketing experts. As a result, we have produced this guide to commercial video content, and why it is important.
Landing page Video
Companies with an online presence need a landing page. This is the page that visitors will land on when clicking through from social media or the SERP. But how can you make this landing page more effective?
Believe it or not, the answer is video. The conversion rates for a landing page with video content are much higher than for pages without a landing page. In fact, this is up to 60% more.
Ultimately, landing pages with video content experience more click through’s, more sign ups and more sales than websites without video.
Branding and Raising Brand awareness
Video content is a great way for companies to build and raise their brand awareness.
Video can be utilised across a range of social media platforms, which can help companies produce effective 360 videos or live stream video content straight to potential customers. As a result, more people will be exposed to your brand or business, and you can raise your brand awareness.
In addition, video on the SERP can also improve your brand awareness.
Building a Connection
Furthermore, video content can help you build a connection with your audience. This can help you to show your company to be authentic, genuine, and can help you build a relationship with your potential customers.
In summary
Commercial video content is essential for success online. This is because the landing page conversions will be greatly improved, while your brand awareness will also rise. In addition, you will be able to build a relationship with your potential customers. If you need professional support, why not contact Manchester’s favourite video experts, at Oh Video?