For many companies and businesses, producing high quality video content is a great way to increase the size of your audience, and grow your business. But producing a high quality video that will capture the attention of your audience, and pull them into your storytelling is no easy feat. And with a range of choices to make regarding the type of video to produce, and the purpose of the video, it can be even more challenging. One of the most important questions to answer, is how long your video should be. While under 2 minutes is generally considered to be the perfect answer, it doesn’t work for all scenarios, and all videos. In fact, in some cases, longer video content can be necessary, or even useful. But when is long form video content beneficial? Well, here at Oh Video, we are Manchester’s leading video production and video marketing specialists. And we have the tools and skills to help your business succeed with video marketing. In fact, we work with companies around the region, from Leeds and Sheffield, to Stockport and Manchester, to deliver effective, high quality video marketing solutions. And this is our guide to everything you should know about longer video content.

The 2 minute rule

Almost everyone has heard of the 2 minute rule. This is the rule that any video should be under 2 minutes long. And in fact, the shorter the better.
From 10 seconds on an Instagram Story, to a 1 minute 30 second Facebook video, short videos have been king of video for the last few years. And while this is a system that works very effectively for video marketing and social media campaigns, it’s not the only option. For some videos, you just might need to break the 2 minute rule.

When is long form video content beneficial?

So, when is it a good idea to choose long form video content? Well, longer videos can be useful for a range of purposes and styles of video, including:

  • Live Videos- Although live videos are streamed on social media, they are also usually streamed across a range of different platforms too. Live video provides the opportunity for you to show live footage of your products or services, or to connect with your audience and answer live questions. And this means that as this form of video is often more in depth, and more interactive, you can shoot live video for much longer time periods. Some companies opt for a full hour monthly, or even weekly.
  • Training videos- while your training videos don’t fall into the category of video marketing, some companies still apply the short and sweet rule. And this means that your employees could be missing out on vital pieces of information. However, you don’t want to overload your trainees with information either. So you could opt to keep the video length to about 10 minutes, with questions at the end.
  • Explainer videos- not all explainer videos are designed to capture the attention of new audience members. In fact, many of your explainer videos will be watched by existing consumers with an interest in your product. This means that you can make explainer videos longer than the 2 minutes, and still see positive results.

For professional video production and video marketing services, for any company or business, get in touch with the experts today, here at Oh Video.