Every good digital marketer knows that content is the driving force behind SEO, page ratings and growing your customer base, but how does this relate to video marketing? Well many companies have accepted that video is the new and improved form of content that people and consumers have come to expect. For this reason, updating a vlog with content you may have instead blogged about could help attract customers and raise the reputation of your company. Here at Oh Video, video marketing is our area of expertise so we have produced this handy guide to help you get started with your video log.

How do I vlog?

A vlog just means a video log, where instead of writing out your content as text and posting a blog, you instead shoot a video covering the same topic. This doesn’t have to be the cutting edge of video technology, in fact some companies film on smartphones or a relatively cheap video cameras, but as your company grows you will need a more professional set up. The most common way that vlogs are set up is with someone talking directly to the audience with some frame transitions, text captions or moving images added in during editing. Check out what your competitors are doing and you’ll be able to understand what it is that your consumers will expect.

Why do I need a vlog?

Consumers are spending more and more time using search engines to find video content about particular companies, products or services. If your company has no video content then it can’t be found. At the same time, if you have regularly updated video content as part of a vlog, your video will cover more search terms, increasing the organic SEO results while also helping to inform your consumers and persuade them to use your services.

What do I vlog about?

Vlog topics will depend on your company, but the content should be the same as what you would usually use text to convey. The content is probably the most important part of the video as a video that is not relevant or has the wrong information is likely not to be watched. For this reason, you need to put the effort into planning your video content and creating a script before you start.

In summary

Vlogging is a great way to keep your website up to date using video to attract consumers and grow your business. You can produce an effective vlog with just a smartphone or cheap camera and edit this once filmed, as the content of the video is one of the most important aspects. However, as your business grows you will need to update your technology for a professional finish.

For all your video marketing needs contact Oh Video today.