Content is essential for SEO. Page ratings and rankings will grow when quality content is added to your website. This includes video content. In fact, video is widely accepted as a new and improved content form, better than text. As a result, updating a company vlog, can be more beneficial than a company blog. But how should you go about this? Well, here at Oh Video we are video marketing experts. Consequently, we have produced this guide to help you make the most of vlogging.

What is a vlog?

A vlog is simply a video log. For example, instead of typing out a how to guide and posting it on your blog, you can shoot a short video. The most common content type for a vlog is a talking head.

The good thing about vlogs is that you dont need to use the top of the range equipment. These aren’t the same as a company video. However, they are still associated with your company brand, so keep it professional.

Take a look at what some of your competitors are up to, and you should get a good idea of what to create.

Do I need a vlog?

People are spending an increasing amount of time searching for and watching video content. A business with no video content will miss out on these searches, while a video with only one or two corporate videos wont get as much attention. Instead, people are interested in how to videos, behind the scenes videos, and trade secret videos. This is the type of video perfect for vlogs. As a result, your video content will appear in search engine results for a wider range of search terms, attracting more viewers to your website.

In summary

Vlogging can attract customers, boost sales and help your business to grow. Why not contact the professionals at Oh Video for more information or advice?