To put your company brand on the map, you really need to stand out. So go above and beyond your competitors by producing quality video content.Embedding video on websites is a sure fire way to get more attention, and convert more browsers into customers. But what type of video works best? Well, that will depend on your aims and the message. But if you want to add video to your website or social media, you’ll get a better response when you use the video to tell a story. And it’s not as hard as you think. Here at Oh Video, we are Manchester’s leading video production and video marketing team. As a result, we have produced this guide to video storytelling for your brand.

Video production and your business success

If you want to stand out online, you really need video content. But don’t take our word for it, here are some top statistics to help make up your mind¬†(Source: Marketinghy.com)

  • 80% of ALL Internet traffic will be video, by 2019!
  • 8 billion videos are viewed on Facebook every day, on average.
  • 55% of people watch videos online everyday
  • Product videos have helped 90% of users in the decision-making process
  • Including a video on a landing page can increase conversion rates by 80%

Video storytelling for your business

But while the stats speak for themselves, we are here to unpick a marketing technique that can make sure you hit those exponential numbers. Using video to tell a story is exceptional marketing for companies of any size. From local businesses, to multi-national companies, professional, online video, that takes a viewer through a story will be successful. But why is video storytelling so effect? Well, there are a number of reasons:

  • Video storytelling allows you to advertise without actually advertising. What we mean by this is that consumers are bombarded with adverts on a daily basis. From billboards to TV, even YouTube and Facebook, adverts are everywhere. And because of this, many consumers have switched off to the traditional advertising methods. Storytelling video allows you to connect to your consumers, and subtly advertise your product, without being too overwhelming.
  • Video storytelling is more memorable. If your video tells a story, your viewers will be more involved in the plot development, and will be much more likely to remember your video. Especially when compared with a standard product advertisement, or talking head video.
  • Video storytelling tugs on the emotions. Stories evoke emotions in those that listen and watch. It’s just part of how a human brain has developed to react. This means that viewers will empathize with your characters, and be more likely to feel positive after watching your story unfold. All of this means that you will convert more viewers to customers.

How to create a storytelling video

So, how exactly should you go about creating an effective storytelling video? Well, there is a system known as the 4 P’s that can really help. These are:

  • People- who are your characters and why are they effective? Are your characters relatable, and believable? Remember that these characters will be representing your brand online, so they need to be well thought out.
  • Places- A good storytelling video will use location to the advantage of the video. Choose somewhere relevant that is both comfortable and production friendly.
  • Plot- What is the story-line of the video? How will this develop over time? In general, storytelling videos usually follow a set plan. They begin with an introduction, then introduce a problem, and then reach a solution. With your company providing the solution at the end.
  • Purpose-¬†What is the overall message of your video? This should be the purpose, and should be considered carefully during each stage of planning and production. The best videos incorporate purpose into all aspects of the storytelling.

For more information or advice about video storytelling for your business, get in touch with the experts today, here at Oh Video.