Providing your users, viewers and customers with an insight into your business is a great way to make them feel involved and helps to build a community feeling to your company. Not only that, but being able to put a face to a name of the CEO of a small or mid- sized company can actually encourage more people to use your services or purchase from you, because it helps to make your company feel more personable, rather than corporate.

One of the best ways to achieve this is through a video interview, where members of your team, from the customer service advisors and front line staff, to the managing director and CEO can answer various questions about your company.

Production type

When deciding how to film or in what style, you have a variety of options. In the scenario where you want to portray a particular message that you have planned, a more formal interview, shot for an embedded YouTube video on your website, taking place in your office or meeting room would be particularly effective. However, if you are aiming for a more friendly and approachable feel you might live stream a question and answer session on Facebook or other social media platforms, where viewers can ask questions throughout. Whichever option you choose, you need to think about the message or purpose of the interview, and choose a production type that would suit this.

Team interviews

Team interviews can be a great idea, utilising staff from different parts of your company who are in a better position to discuss and answer, honestly, questions that may refer directly to their department. Viewers and potential customers will always have a better response to a video interview if they feel that it is honest and reliable.


Choosing a location for your video interview is an important part of the process. If you choose a loud and noisy setting then your viewers won’t be able to hear your answers, but if you are wanting to demonstrate the lively atmosphere of your offices, then maybe it would be the perfect place. As you can tell, the purpose of your interview will dictate your location, although staying within your company buildings can give a more authentic feel to the interview.

Overall, think through and plan your video interview first. Your interview should have a clear aim and the production type, location and people involved in the interview should all be selected because of this overall goal. This will ensure that your interview is cohesive and on message.