When making video content for your website, social media or email marketing strategy, you will probably be focused on delivering a specific message, and getting the quality just right. So search engine optimisation (SEO) is probably the last thing you are thinking about. But video content on your website can be a great way to improve your SEO performance, which in turn means that your website, and your company, will get more coverage and reach online. And this can result in an increase in sales and sign ups. But how can video content be used as part of an SEO strategy? Well, here at Oh Video, we are Manchester’s leading video production and video marketing specialists. And we have the tools and skills to help your business succeed with video marketing. In fact, we work with companies around the region, from Leeds and Sheffield, to Stockport and Manchester, to deliver effective, high quality video marketing solutions. As a result, we have produced this guide to how you can use video content to improve SEO.

How can video content improve SEO?

So, how can video content improve your SEO? Well, there are a number of ways that high quality video can improve the performance of your website. These include:

  • Targeting more keywords for video search
  • Adding in depth information to your website, without taking up too much room
  • Lowering your bounce rate

Video content and keywords

If you remember to fully complete the technical details for your video content, before you upload it to your website, you could find that your video will land in the specific search results for the keyword. This will usually be in the videos section of the search results, but in some cases for a Google search, a video is chosen for the featured content at the top of the results. Users are more likely to click on video results, and this means your video could draw in more traffic to your website too.

Informative video content

If your video content is informative, explaining your products or services, or information surrounding your industry, this can help to establish your company as an industry expert. And this is achieved without the use of too much text, which can be overwhelming for some potential consumers.

Lowering your bounce rate

Video content on your website is known for lowering the bounce rate. In fact, users may spend up to twice as long on your page, when compared to those pages without video content. And this sends a message to the search engine crawl-bots, indicating that your website is one that is valued by users, and this can even influence your website ranking.

High quality video content

To make sure your company video content performs as well as it should, and really gets results, you should consider working with a professional team, like us here at Oh Video. From production to marketing, we can ensure that your video achieves the specific aims and goals that you have outlined. Including increasing SEO success.

For professional video production and video marketing services, for any company or business, get in touch with the experts today, here at Oh Video.