Video content can be a very effective tool for any website, in any industry. From the landing page to short product videos, video content can help engage with your potential customers and clients, and increase sales or bookings. This includes video content created and used on the about us page. But what kind of video content can be effective here? And what are the advantages you can expect from video content on the about us page? Well, here at Oh Video, we are Manchester’s leading video production and video marketing specialists. And we have the tools and skills to help your business succeed with video marketing. In fact, we work with companies around the region, from Leeds and Sheffield, to Stockport and Manchester, to deliver effective, high quality video marketing solutions. As a result, we have produced this guide to everything you should know about video content for about us pages.

Creating video content for the about us page

If you think video content could be beneficial for your website, particularly the “about us” page, what should you consider when producing this? Well, there are a number of issues to take into account, including:

  • Your message- when creating any video content it is important to have a clear message to deliver, which is usually something you want your audience to take away from the video. For the about us page, you could focus on a message that defines your company, or tell your company story in an engaging way to build trust.
  • The filming location- the filming location for the about us video is important, arguably more so than for other video types. This is because the about us video is intended to deliver content specifically about your company, and as such, using a company location can be a great backdrop. However, not all environments are suitable for filming in, so instead be sure to choose a location relevant to your work or industry.
  • Subtitles/captions- as with all video content its a great idea to use captions and subtitles to ensure the video makes sense even without sound.

What are the advantages of video content for about us pages?

There are a number of advantages to choosing to use about us video content. These advantages include:

  • Delivering a message personally- you can use this video content to deliver a message personally to your audience. This can help build trust, as your potential customers or clients can see the face of those behind the company, and even establish stronger bonds with your consumers as a result.
  • More engaging content- video content is widely recognized as the most engaging form of content for your website users. And for your about us page, video can be so much more effective than a simple wall of text, or even image/text combinations. This means that your message is more likely to really get through to your intended audience, and make a human connection.

For more information or advice about producing video content to build consumer trust, get in touch with the experts today, here at Oh Video.