It is widely accepted that video can be a real boost to business. But for small companies and businesses, or for new companies, avoiding video is often common practice. But why is that? Here at Oh Video we are video production and marketing experts. As a result, we know the main video barriers that businesses face. But we also know, what to do about it.

Expense

One of the most common reasons why companies don’t opt for video is the expense. Many people think that video will swallow up the whole of their marketing budget. This doesn’t have to be the case. Small businesses and companies can:

⦁ Shop around various video marketing agencies to find a sensible price. These will take care of the production, editing and marketing so that you can get on with actually running a business.
⦁ Hire a freelancer to create the video content. However, this will only take care of the production and editing. It will be up to the company to market the video.
⦁ Create animated videos themselves which means they wont have to hire someone else. These are great for explainers and FAQ videos.
⦁ Use the live streaming features on Facebook and other social media platforms to create a free, talking head video for the social media page. However, this will be the least professional option.

Time

With all the day to day business to contend with, many companies simply feel they don’t have time for video. Producing, editing and marketing video could take hours. However, it doesn’t have to. Here are some tips for keeping the production time to a minimum:

⦁ Plan a series of videos and a release schedule before you start creating video content. This will help you know where your company is going and make sure you cover all the necessary information. It will speed up the production time because you will already know what you need to say and why.
⦁ Be consistent with the colour scheme and branding. This will save you a lot of time during editing when you can simply make use of the same colours and fonts where necessary.

In summary

Cost and time are two of the biggest barriers to video that businesses face. However, with careful planning these issues can be avoided. Here at Oh Video we are video production, editing and marketing specialists. Why not contact us today, to find out how we can help your business to grow.