Reaching out to your audience, and building a sense of community, are important goals for many businesses and companies. And these goals can have a direct, positive impact on sales and profits. Video marketing is a very effective way to meet these goals, and video content can be used in a variety of ways to help promote sales and sign ups. One option is to use live video. So, what is live video? And what can you expect from using living video?
Well, here at Oh Video, we are Manchester’s leading video production and video marketing specialists. And we have the tools and skills to help your videos succeed on social media. In fact, we work with companies around the region, from Leeds and Sheffield, to Stockport and Manchester, to deliver effective, high quality video marketing solutions. As a result, we have produced this guide to using live video to increase sales.

What is live video?

So, first of all, let’s take a look at what live video actually is. Live video, is video that is broadcast live on social media platforms. The video can be shared across different platforms at the same time, or just one specific platform. But the aim of live video is not just to make you terrified of fluffing your lines live on air, it’s all about community.

Live video provides the opportunity for customers and potential customers to interact with the people on camera, in real time. This works by taking comments or requests from the audience, throughout the video. These comments will be submitted on the comment section of each platform. So you might need someone else to filter these, pick the best, and feed these to you during the video.

Using live video to increase sales

So, is live video a good option for companies and businesses? Well, the simple answer is yes. Companies of any size, large or small, can use live video to boost profits, sales and sign ups. But how? Well, these are our top tips for using live video to increase sales:

  • Live question and answers- offer live question and answer sessions. These can be helpful for potential customers who may want more information about your products or services, or for existing customers who want to know more about the people behind the brand. The fact that these questions are asked live on air means that more of your viewers will find it easy to trust you, and by association, your company.
  • Live testimonials- getting previous customers to appear on video, raving about your products can be a challenge. And then when this video is live, you might find you need to do even more to persuade them to appear. But if you can, its definitely worth it. Let your viewers ask questions so that they can hear honest responses provided by the previous customer. As they will need to think “off the cuff”, your viewers will be more likely to believe the answers. And this again helps to build trust.

For more information or advice about professional video production and video marketing services for any company or business, get in touch with the experts today, here at Oh Video.