If you’re a company or business looking to succeed online, with product sales or services sign ups, the chances are, you have a high performing website. This includes professional design, functional layout and design choices, as well as high quality content. But no matter how many techniques you try, there will probably be some parts of your website that receive very little traffic, in comparison with the other pages. And this is where video content can really make a difference. So how can your company use video content to drive traffic to neglected website pages? And can this really increase the traffic? Well, here at Oh Video, we are Manchester’s leading video production and video marketing specialists. And we have the tools and skills to help your business succeed with video marketing. In fact, we work with companies around the region, from Leeds and Sheffield, to Stockport and Manchester, to deliver effective, high quality video marketing solutions. As a result, we have produced this guide to help you refresh neglected website pages with high quality video content.

How can you use video content to drive traffic to neglected website pages

To make sure that all of your website pages get a fair amount of attention, and to really increase the opportunity for sales and sign ups, you should consider adding high quality video content to the low performing pages. This can help your website rank for more search terms, related to the video content. Especially if you have optimized properly. And it also means you can lower the bounce rate from some of the more stale pages of your website.

So which pages are likely to be neglected? And how can video bring these back to life? Well, there are several, including:

  • The about us page
  • The FAQ page

The about us page

if your potential customers are in a hurry, the chances are they wont stop by your about us page. But if they are a little less sure about what to buy, and whether to make a first time purchase with you, they’ll more inclined to check out this page. You can increase the performance of this page by using high quality video content. You could consider:

  • A video interview- tell your company story though a video interview and really bring it to life. This can not only show your potential customer who you are, but it is also far more engaging than a few paragraphs and head shots. Engaging with your consumers in this way can be a great way to drive sales and profits.
  • Behind the scenes footage- everyone likes to have a sneak peak behind the Wizard of Oz curtain, and see how things really work. The About us page can be a good place for this type of content.

The FAQ page

Most of your consumers know that they can use the FAQ page to find answers to any questions they might have. But they also dont want to trawl through reams of questions to find the answer to their own. Video content on this page can be a really good way to engage your potential customers, capture their attention, and actually help them out. All this leads to an improved user experience, and an increase in sales and sign ups.

For more information or advice about professional video production or marketing, get in touch with the experts today, here at Oh Video.