Although your company or expected audience may be essentially UK based, your online viewers may in fact be from around the world. As a result, YouTube’s translating tools that allow your video description, titles, and closed captions to be translated into the relevant language, are a huge bonus. After all, if you have an online store and can ship products, why not encourage a global audience? Here at Oh Video, we are Manchester’s favourite video experts and YouTube professionals. Consequently, we have produced this guide to the translating tools on YouTube.

translating tools on YouTube

Why translate?

The better question is actually, why not? Why restrict a potential customer base when you can include them, with the same video? In fact, YouTube itself states that up to 60% of a channels views can be from viewers outside of the intended country! That’s a whopping amount of potential customers.

How to start using translating tools on YouTube:

  1. Sign into your video manager on YouTube itself
  2. Select the video you wish to edit, click Edit then Info and Settings
  3. Go to the Translations tab
  4. Select the box under Original Language
  5. Choose the language you want to translate into, under the translate into option
  6. Enter the translated title and description (you need to translate it yourself as it does not happen automatically-yet!)
  7. Select save changes

Advantages of YouTube tools

While adding your title and description in another language may be a little time consuming, it is much less costly than needing to produce a new video for each audience or country. In addition, the increased audience can bring in more revenue and widen your companies horizons.

Furthermore, closed captioning has also been revamped. Although it can take a while, especially for lengthy content, adding subtitles can add depth to your content. As a result, YouTube now allow you to order professionally translated closed captions for your content. You can find this in the Video Manager Section.

In summary

If you are looking to make an emphasis on YouTube, why not translate your content. Translating tools on YouTube have greatly improved. If you would like more information and advice, contact the professionals at Oh Video today.