Video is an important element for any company looking to boost their online presence. But personalised video offers even more advantages. Here at Oh Video, we are video production and marketing experts. As a result, we have produced this guide to the top personalisation tips for company videos.

What is a personalised video?

Personalisation uses information such as the viewers name, date of birth, or location, to create video content that is customised. This instantly grabs the attention of the viewer, because the video is directed at them personally.

The advantages of personalised video

Not only does personalised video instantly grab the viewers attention, but there are also a range of additional advantages, including:

  • Relationship building- If you put the effort in to create video content that is specifically designed for certain consumers, you will earn their respect. This helps you to build a relationship with your consumers.
  • Boost sales- If people are watching the personalised video content, they may be more likely to purchase your product or use your services.

personalisation tips for company videos

Personalisation tips for company videos:

  • Time- Just like with any company video, you need to get to the point quickly. 2-3 minutes is the perfect duration to keep viewers interested. In terms of personalisation, make sure your personalised element is present in the first few seconds. This will help to draw the viewers in.
  • Include a call to action- Again, this is something that every company video should include. However, for a personalised video it is easy to forget. Your call to action should be displayed throughout each scene of your video. This is because viewers can drop off at any point. As a result, if you leave your call to action until last, it can be missed.

For all your video marketing needs, contact us at Oh Video today.