While video content continues to rise in popularity and consumption, some companies are still missing the mark. So how can your company video stand out and get noticed? And what are the tips and tricks to video marketing success? Here at Oh Video, video marketing is our area of expertise. As a result, we have produced this guide to tips for video marketing success.

Tip #1 Think of the Story

Consumers are more likely to engage with video content that tells a story. Focus on the value of your video content, with the consumer in mind. Nobody wants to create yet another sales add. So don’t. By all means include a call to action, but don’t make it obtrusive. Aim to naturally guide the viewers to the call to action by creating compelling and engaging story driven content that encourages them to stick around until the end of the video.

Tip #2 Remember the 10 Second Rule

tips for video marketing success

The 10 second rule is imperative to video marketing success. Incredibly, the statistics show that around 20% of your viewers will close your video within the first 10 seconds. But, knowledge is power. And as a result, you can plan your video content around this fact. Within the first 10 seconds, you need to compel your audience to continue watching. Show them that your video is valuable, or will make them laugh, and you will retain more viewers.

Tip #3 Be Creative

A boring video will do nothing for your company or your reputation. Your entire content needs to be bold, unique, and creative. Don’t be afraid to be funny. Your viewers are more likely to engage with content that doesn’t send them to sleep. In fact, if your video looks like just another piece of advertising, nobody will watch it. Don’t make this mistake.

Tip #4 Don’t forget to optimise

Optimising your video helps it to be found by search engines. The easier it is to find, the more likely it will be to rank as a result to a relevant search. Make sure that you provide a full and detailed description, as well as relative titles and tags. This will help your video be seen by more people.

In summary

Video marketing is constantly changing and adapting to consumer behaviour patterns. Follow our tips for video marketing success. For all your video needs, contact us at Oh Video today.