Big companies and businesses like to stay on top of evolving trends when it comes to video marketing. One of these popular new trends is the 360 video. You’ve probably seen one yourself by now. Anyway, they are the perfect way to engage viewers and show off a full 360 view of where you are or what you are doing. Here at Oh Video, we are Manchester’s favourite video marketing and video production nerds. As a result, we have produced this guide to tips for using 360 video.

tips for using 360 video

First of all, what is 360 video?

A 360 video allows the viewer to move the viewpoint of the footage, and see a full 360 degree view. Up, down, left, and right, whatever the viewer decides, the viewer can see. This is fully interactive and immersive video content that is currently experiencing a high interest. As a result, if businesses share a 360 video, they are much more likely to attract viewers than they would with regular video content.

Tips for using 360 video to your advantage

As a business or company, this is clearly an emerging trend that you could take advantage of. But how should you use your 360 video? Where should you share it? And what should you film? Don’t worry, here are some answers:

Taking into consideration the current popularity of 360 video content, we believe that you should use it to market your company. Film your offices, or your products and share this with your social media followers, or on your own website. then let your viewers interact with your content and ultimately, choose to spend with your company.
Sharing your 360 video content should be universal. Across your social media sites, where this content is supported of course, and on your own website. Your homepage is probably the page with the highest traffic, and so logically, this would be the best location for your 360 video to be placed in terms of your website.
We have seen 360 videos show us the inside of sports cars, the inside of hosting venues and posh hotels, even within a brand new store. There is nothing that doesn’t look better in 360…. actually, there are some restrictions. If you want to showcase the latest product, a video that allows users to navigate away from this is probably not helpful. Instead, a 360 video is better suited to environments where viewers will have something to look at from every position and direction.

In summary

360 video content is a great way to engage with and immerse your viewers. Our tips for using 360 video have explored how to use it, where to share it to, and what to film. If you need more advice, or if you are wondering how 360 video could help your company, contact us at Oh Video today.