Testimonial video content and video reviews are some of the most commonly watched video types. They are also one of the easiest to create, because you don’t have to think of a script or a story-line. However there are some tips for producing testimonial video content, that can make the whole process easier, and run more smoothly. Here at Oh Video, we are Manchester’s favourite video production and video marketing experts. As a result we have produced these tips for producing testimonial video content.

Filming Tips

Filming a testimonial video or a video review is similar to shooting a video interview. As a result, there are some tips that can help your filming and production stay on track and run smoothly. These include:

  • Filming in a pre-scouted location. This means that the sound quality and the lighting quality will already have been measured and should be good. This will save you time making adjustments on the day of filming and will mean that the production will be easier.

tips for producing testimonial video content

Editing Tips

Editing a testimonial video is a great chance to include added extras that can’t be filmed in a live action environment. These include:

  • ¬†Adding the company branding and logo to the video. This will help viewers recognize the video as a creation of the company, and will raise brand awareness.
  • Including a call to action. Whether you want your video to direct viewers to your website, or you want to take them straight through to the product pages, your video should include a call to action button. This will help you measure the success of your video through conversion statistics.
  • ¬†Adding captions or subtitles to your footage. This is a great way to make sure your video footage is accessible to all. People hard of hearing may not be able to listen to your video, yet the captions or subtitles will help create a visual picture of the key points.

In summary

Our tips for producing testimonial video content can be split into both filming and editing tips. These include, amongst others, filming in a good location, using the company branding in the video, and adding captions. If you are looking for a professional team to create testimonial videos for your website or company, contact us at Oh Video today.