Here at Oh Video, we are Manchester’s leading video production and video marketing experts. We work with businesses around the region, to provide top quality video solutions. We know that video can be a fantastic tool to help advertise and promote your company, or even to inform and educate your potential customers. But how can you make sure that your video marketing is successful? Well, this is our guide to successful video marketing for small businesses.

Tell a story

If you focus your attention on the story you need your video marketing to tell, rather than the product or service you are trying to sell, you will have a lot more success. People connect to stories on a personal and human level, and this response will make a huge difference to the reaction to your video marketing.

Grab attention

While 20% of your viewers will click away from your video in the first 10 seconds, it is imperative that you grab your potential customers attention in these 10 seconds. Keep your video story to the point, and make sure it is focused on the purpose of the video. You can even use teasing questions to try and engage with the viewers, and encourage them to keep watching.

Dont be so serious

Video marketing is everywhere. From social media to TV, people cant escape from the constant marketing they are subjected to. As a result, if a video is to be successful, it needs to be interesting and engaging, even funny. So dont be afraid to cast off the serious image, unless of course it is imperative to your business.

For more information or advice, get in touch with the experts today, here at Oh Video.