Producing a great video is only the first part of your success with video content. Marketing the video on a range of different platforms takes skill and a lot of effort. Here at Oh Video, we are Manchester’s favourite video production and video marketing experts. As a result, we have produced this guide to social video marketing strategy.

social video marketing strategy

Social video channels

Depending on which channels you wish to promote your video across, you will need to adapt your video marketing strategy.

Watching video content on different channels is a completely different user experience. Some users will watch your video on facebook or instagram, without the sound, while others will watch your video on YouTube, and then check out what else you have to offer.

Essentially, the different channels are used by consumers in different ways. While people browsing facebook will only stop and watch for a few seconds, people browsing on YouTube are likely to watch several of the videos that you have to offer.

As a result, you can use this understanding to make sure that your social video marketing strategy will be effective and successful. This is our guide to help you reach this success.

Tips for Social video marketing strategy success

Create a video calender-
This is the first step to social video marketing strategy success. Map out visually all of the video content you need to create for the month or even the quarter. This can really help you understand the direction your video marketing is taking.
Focus on the channels-
Once you have your visual calendar and deadlines, take a look at the channels you will be targeting. For each video make sure you know which channel you are aiming for success with. For example, a new product advertisement would be best placed for success on facebook, while a how to video might be better off on YouTube. Of course, you can share the same video on all platforms but knowing which platform is priority for each video, will help you succeed in the long run.
Optimisation research for the channels-
Once you have decided on your target channels for each video, research into the optimisation you will need to make. This will include researching popular posting and interaction times on facebook, as well as trending content types. It will also include researching YouTube optimisation steps.
Plan and produce your content-
During this step it is necessary to consider the platform that is top priority for the video. This is because your production methods may alter or your content style may vary depending on the channel you are aiming to market.
Finally, you can distribute your content using the optimisation research you completed earlier.

For more information or advice, or for help with your own social video marketing strategy, contact the experts at Oh Video today.