While businesses are buying into the idea of video marketing, they often overlook a key strategy. Video content can display your products and services for all to see, but how do you market yourselves? Here at Oh Video, we are video production and video marketing experts. We work with companies across the region, from Leeds to Stockport, to produce quality video content. As a result, we have produced this guide to small businesses and “about me” video content.

Why do small businesses need “about me” video content?

The more a person likes your company, brand and specifically, the people behind the company or brand, the more likely they are to choose to use your services or buy your products. Apart from face to face interaction, video is one of the easiest ways for people to judge your character, and feel like they can get to know you. As a result, making a video to show to customers the people who are behind the company is a great way to build a relationship. And let’s not forget, boost sales.

So, how do you make a great “about me” video?

An “about me” video that really stands out from the crowd will include the following:

Emotional value- people will connect to a good quality video on an emotional level. This is essential to make sure viewers can remember your video content and will influence their future purchasing decisions.

Involve yourself- creating an about us video has to be genuine. So dont hire an actor, get in front of the lens yourself and offer a genuine video.

Insight- your video should offer viewers insight into the purpose of your company, and why it was set up. People love stories, so tell them the story of your business. Alternatively, offer a snapshot of life behind the scenes at your company. Show what it’s like to work for you.

For more information or advice about creating professional about me video footage, get in touch with the experts today, here at Oh Video.