Producing new video content frequently is undoubtedly the best way to get the attention of your audience and increase sales or sign ups. But for many SMBs this is not a practical business step, as generating new video content on a regular basis can be a challenge in terms of time, and money. That’s why re-purposing some video content can be a great idea. So how does this work? And how can you re-purpose your video content effectively? Well, here at Oh Video, we are Manchester’s leading video production and video marketing specialists. And we have the tools and skills to help your business succeed with video marketing. In fact, we work with companies around the region, from Leeds and Sheffield, to Stockport and Manchester, to deliver effective, high quality video marketing solutions. As a result, we have produced this guide to everything you should know about re-purposing video content for video marketing success.

What is re-purposing video content?

So, first of all, what does it mean to re-purpose video content? Well, this is about re-using video content that has already been produced, and is perhaps already on your website. But instead of just re-sharing the same old video, you use it for a different purpose, or in a different way. This can help you to keep up with your content demands, even when you are busy with day to day business life, and don’t have the time to start a new video marketing campaign. It can also increase the value you get from your old video content.

Re-purposing video content for video marketing success

So, how can you re-purpose old video content successfully? Well, you could consider:

  • Sharing short edits on social media- Social media video content needs to be short and sharp, to the point. So you could make several short edits from your longer video to share on social media platforms and reach more of your audience. This can also generate more interest in the original video, bringing more traffic to your website and potentially increasing sales or sign ups.
  • Creating written blog content from the video- simply transcribing your video to be shared, along with the video, as a blog post can be an effective way to draw attention to a video that might not have many views. It’s also a fairly quick process that will also help your SEO and content marketing in general too. You could also consider creating a whole new blog about the topic discussed in the video content.
  • Merge videos together- if you have multiple videos on similar topics, or answering various consumer questions, why not pull them together into long form FAQ video content. This can be great for your FAQ website page, for email marketing, or for your business YouTube channel.

For professional video production and video marketing services, for any company or business, get in touch with the experts today, here at Oh Video.