Video content can be very beneficial for any company, regardless of size. But coming up with fresh and relevant ideas on a regular basis for your video content can be a challenge. One option is to re-purpose blog content for video. But what are the benefits of this? Well, here at Oh Video, we are Manchester’s leading video production and video marketing specialists. And we have the tools and skills to help your business succeed with video marketing. In fact, we work with companies around the region, from Leeds and Sheffield, to Stockport and Manchester, to deliver effective, high quality video marketing solutions. As a result, we have produced this guide to everything you should know about re-purposing blog content for video.

What are the advantages of re-purposing blog content for video?

There are a number of benefits and advantages to re-purposing your blog content and using this as the basis for effective video content. These advantages include:

  • Effective content ideas- coming up with relevant and useful video content ideas for your company can be a challenge. But re-purposing old blog content that is no longer pulling in viewers, or that maybe didn’t perform as well as it should initially, can be very helpful. Not only is the idea already written about, but it;s already written about by your company, in the right style and with the right language and tone. This can save you time, and money, when making video content for your company.
  • Different types of video- there are a number of different types of video content that you could create effectively with old blog content. This can include explainer videos, informative videos, and even talking head videos or video interviews. This provides plenty of scope for creating video content for different platforms, including different social media platforms. And this is sure to also increase brand awareness and potentially increase sales and sign ups.
  • Creating a series of videos- Videos in series form can tackle a range of different topics, one at a time. Not only is this easier for your audience to follow than one long video, but it means that you can have content released on a regular basis, that follows a logical pattern. And this is an effective way to target a range of relevant keywords and search terms, and increase the brand awareness and profile of your company.
  • Improving SEO- while your blog content may have drawn in the views initially, over time this is likely to tail off. And your company may even be replaced for the relevant search term on the search engine results page. But by turning this blog topic into video content instead, your website may see a rise in ranking positions, and secure a place in the video results section, right at the top of the page.

For more information or advice about video production, live video, and targeted video, get in touch with the experts today, here at Oh Video.