Here at Oh Video, we are Manchester’s leading video experts. From video production to marketing your video, we can help you succeed. In fact, we work with a large variety of clients around the area. As a result, we are always up to date with the latest practices and advice. And while video marketing and content is not a new concept, the way video is used to promote your business is constantly changing and adapting. That’s why we have produced this guide to producing video content to grow your business.

Video production to promote your company or brand

For the last few years, video content has continued to soar exponentially. And consumers have begun to expect regularly released video content from all their favourite brands and businesses. This is a strategy that can work for all businesses, no matter the size. From the smallest start-up, to the largest multi-national company, video production and marketing is definitely the place to be.

From boosting your brand awareness, to building a connection with your customers and fan base, there are a lot of uses for video content. It can even increase your website search rankings, and help you pull in more traffic. So, if you’re thinking about producing video content to grow your business, what should you be aiming for? Well, these 3 types of video content can be just what you need.

1.Product/Service Demonstration Videos

Do you have a great product or service? Well why not show it off? Video is a great way to share what your service is about, or what your product can do. A 30-60 second video is all it takes to highlight a key feature, or something interesting, and present it in an easy to digest, easy to follow format. These short videos can then be used on social media, at live events, as email marketing, and even in sales meetings.

You might think 30-60 seconds is an impossibly small target, but trust us, if you produce a whole series of these short videos, you will be more likely to succeed. In fact, the stats speak for themselves when it comes to video length. And you can check out our guide to this for more information.

2. Branded Content

Advertising, without advertising, is the aim of branded content. While this might seem impossible, it is actually more straightforward than you might think. The aim is to produce video content that is not about your product or service at all. It could be about your company story, but more likely it will be about what your company does for charity, or within the local community. This means that your video content doesn’t feel like an advert, because you aren’t actually selling anything. Instead, you are building a powerful connection with your viewers, and gently promoting your brand at the same time. In an era where adverts are directed at us at any available opportunity, branded content is a breath of fresh air to your audience. This is also usually very shareable, and will do well on social media platforms.

3. Informative Videos

One of the best types of video content for businesses and companies to produce, informative videos cover a few bases. They can be:
expaliner videos aimed at explaining the finer aspects of your product or service and supplying the techincal details
interviews that allow your customers to see behind the scenes and really get to know your comapny spokesperson
testimonials that can provide your audience with an honest and genuine review of your customer service and products or services. You can find out more about testimonial videos here.

These types of videos can make a real difference to your sales.

For more information, or to work with a professional team, producing video content to grow your business, get in touch with the experts today, here at Oh Video. Manchester’s leading video nerds.