When it comes to video consumption, the numbers are always growing. Video is undeniably dominating web content and content marketing strategies. In fact, it is what consumers have come to expect. So how can you turn your fantastic explainer piece, into video content? Here at Oh Video, we are Manchester’s leading video production and video marketing company. As a result, we have produced this guide to producing effective explainer videos.

Why produce an explainer video?

When the services or products you offer can be confusing, many companies and businesses write blog content or articles to explain the concept. This is a great idea, but people no longer expect to have to read text.

Instead, video is a much better way for people to digest information and understand whatever it is that you are explaining. Not to mention the added bonus of visual clues and instructions.

producing effective explainer videos

Producing effective explainer videos

However, not all explainer videos are effective. In fact, some companies may have been better sticking with the text format. Avoid their mistakes and focus on producing effective explainer videos, by following these guidelines:

  • Make your video entertaining as well as educational- try and tell a story and get the audience connected with what you are showing. As a result, they will be more likely to watch till the end, and maybe even share your video via social media.
  • Make sure there is a clear message- Stick to one actionable or relevant point per video. Make sure what you want viewers to takeaway from the video is clear and well thought out. Dont bombard them with information and facts.
  • Put yourself in the consumers shoes- Of course your company or business will have an angle on the video content, and what you want to tell users, but the best explainer videos have the consumer at the heart of the footage. At the end of the day, if the consumer benefits from the video, then you benefit too. Make sure you put them first.

In summary

When it comes to producing effective explainer videos there are some simple steps to follow. These include creating an entertaining story, putting the viewer first, and making sure the message is clear. For more information or advice, or for support with your own video production, contact the experts at Oh Video today.