Over the past few years, one search term that has performed particularly well, repeatedly, is “How To”. More and more people are turning to the internet for answers to practical questions. And while reading a list of instructions can be helpful, sometimes its much more effective to see those instructions in action. That’s why how to videos can really provide value to your potential customers, and boost your company profile. And here at Oh Video, we are Manchester’s leading video production and marketing experts. And that’s why we work with companies and businesses around the region, to provide top quality, professional video solutions. As a result, we have produced this guide to producing corporate “how to” video content.

Why create “how to” video content?

As a business, you need to meet your potential customers where they are. By predicting what they need, and providing answers or solutions to potential problems, you can help build a more authentic relationship with your customers.

At the same time, jumping on board the search traffic is not a bad idea. After all, if your customers are searching for answers, creating a how to video is the perfect way to be seen. In fact, YouTube have discovered that:

  • More than 70% of people use YouTube to find help with a problem they have at work, at home, in their studies, or with their hobbies. When you compare that with the 57% of viewers that use the platform for entertainment, and 42% that use YouTube to relax, you can see that educational, informative videos are the clear winner.
  • To break this down further, YouTube asked those involved in the questionnaire why they used YouTube. 86% of respondents answered that they wanted to learn something new, while 65% said they needed help to fix something at home or in the car.

As a business, you can see from this that your customers truly value learning experiences, and will use video content to learn more. As a result, you need to provide quality video content that can really inform and educate viewers.

Planning “How to” Video Content

Before you jump into the content creation, you should plan your video. This will involve:

  • Defining and understanding your target audience- Who exactly are you trying to reach, and what problems will they have? For this, you shouldn’t be focused on tackling general industry issues, but really targeting the issues your customers have. So you need to know your audience. To find out what they are struggling with, use social media to your advantage. People are always quick to complain across these platforms, so you should pick up some content ideas pretty quickly.
  • Research existing videos- Once you have a topic in mind, find out who has answered these questions already. What type of style dud they use? And how can you improve on their content? Your video needs to be top choice, and top of the pack, so it will be competing against this pre-existing content.

Producing Corporate “How To” video content

When it comes to producing corporate “how to” video content, you need to:

  • Be clear and concise- Clear instructions that are easy to follow will help your audience. Long, rambling instructions will make it harder for them to follow and understand.
  • Use visuals- You are making a video, not an article. So use the visual element to your advantage and show the instructions as you talk. Acting out the instructions, and showing the viewer is much better than simply speaking at them. Combining visuals with sound means they are more likely to succeed.
  • Don’t forget the call to action- Your “how to” video might be intended to help your audience, but a click through to your website won’t hurt either. So dont forget to add a call to action to your video.

For more information or advice, get in touch with the professionals today, here at Pumpkin Web Design Manchester.