When producing commercial video content, it can be easy to overlook music entirely. But, it doesn’t have to be. In fact, music can turn a standard commercial video into something epic. However, there are some key points to take into consideration. Here at Oh Video, we are video production and video marketing experts. As a result, we have produced this guide to producing commercial video content using music.

How to use music in your commercial video

During the editing stage, music can be added into the video footage. Make sure the music you use matches the feelings and emotions demonstrated at each part of the video. Are you being light hearted an humorous? Or thoughtful and serious? Match this with music that suits the style, otherwise your video will have a confusing overall effect.

Where to source music for your commercial video

Sourcing your music is an incredibly important aspect of producing commercial video content using music. Without the proper permissions, your company could face a fine or even legal action. As a result, you need to be aware of the different avenues available when it comes to sourcing music.

Some music you will need to pay for outright, while other music is available free or as part of a monthly payment to a stock music supplier.

Here are two of the top FREE music suppliers:

YouTube Audio Library- This contains a large variety of music that you can use for free. And it stays free, even if you want to monetize your videos on YouTube. However, it is important to note that the quality is not always impressive, and it can be very time consuming to try and source the perfect tune.

Soundcloud Creative Commons- Artists and music creators that share their music via Soundcloud, can also list it for use under the creative commons. Each individual track will have its own licensing agreement or terms, and you will need to follow these to stay within the law. It is a great idea to keep a copy of these licensing terms in case you need them in the future.

If you are willing to pay for your music, you will find a huge range of audio libraries that allow you to sign up to, for a monthly fee. These tend to have much more effective search options, which will make it easier for you to find what you are looking for.

For professional advice or support when it comes to producing commercial video content using music, look no further. Get in touch with the experts today, here at Oh Video, just off Oxford Road, Manchester.