Pre-production is the heart of your video, it’s everything you need to do before you even think about picking up your camera. Below is a quick guide to help to create a successful video in any area of business.

1.Explain your objective

What is it that you want to achieve? What exactly do you want your audience to see? How will this set apart from other videos? These are the questions you need to be asking yourself in terms of what you want you video to be. If you can’t define what you’re setting out to do, then you’re wasting time and money. Make sure you are clear with your message to avoid any confusion when it comes to filming and post-production work.

2.Know your audience

What good is your video if you don’t know who you’re aiming it at? You have to be able to communicate to your audience on a level that is personal to them, by creating a bond with them you are reaching out to them on their terms. Research is the key here, target a demographic that you know will care about your message and make sure you talk to them, not at them.

3.Develop a Treatment and Storyboard

A treatment is generally a page of what your concept is going to be and how you are going to achieve it. This will include the style of your video, the message you are going to convey and how you are going to do it. Your storyboard will contain all the nitty gritty elements that you video will entail including camera angles, any graphics you may want to use and the placement of text and characters. Everything needs to be included as these are vital pieces of information that will help you succeed in creating a more successful outcome.


By effectively pre planning everything before you shoot, you minimise the risk of any challenges and hurdles that come your way. You need to think about the location in which you are going to film, make sure you have access to lighting and audio, think about any problems that may happen and create solutions for them. Think about permits and permission, your cast and crew and any equipment you require.


This is an important one in terms of how you will distribute your video once it’s finished. Where are you going to publish it? Who is going to see it? Audiences are different, especially broadcast compared to corporate clients. Make sure that where you publicize it, people are going to see it.