While producing fantastic video content is the first step to video success, you need to follow this up with excellent video marketing. Whether you want a landing page video, or a video for YouTube or social media, optimising your video is essential. Here at Oh Video, we are Manchester’s leading video production and video marketing experts. We work across the North West to provide excellent video production and video marketing solutions. As a result, we have produced this guide to help you optimise video content for the web.

Optimisation and video content

We are often asked: “How can I get my video to rank well on Google?” While there is no easy fix for this, we can provide some advice. Optimizing your video content is the way to start. And you will need to optimise for all the platforms you are using.

Optimisation is all about making sure your video will be performing at its best. It will not only be seen and enjoyed by your potential customers, but it will be easy to find via search engines like Google and YouTube. For small and local business, this can be a daunting prospect. But it doesnt have to be.

Video optimistation for your landing page

First of all, make sure you optimise your video content for your website. You can do this by:

⦁ Compressing your video file, without loss of quality, to improve the page load times. This will also go towards improving the user experience when they load your landing page, helping to improve conversions.
⦁ Using appropriate title tags when you upload. This means that when Google indexes your page, it will underatnd what your video is called, and what it is about. As a result, if you use the appropriate keywords, your video will rank for these on a Google search.
⦁ Including one video per page. If you are focused on boosting your video rankings, you need to only use one video per page. This way it is much more likely to appear in the Search Engine Results Page (SERP).

Video optimisation for YouTube

In addition, you will also need to optimise your video content for YouTube. This is also important as YouTube itself is a search engine, indexing the billions of hours of video content it stores. As a result, if you want your new video to be displayed on YouTube as an answer to a search query, you need to optimise. This includes:

⦁ Using your keyword (sparingly) within your title and your meta and tags can help to improve the chances of your video being ranked for the necessary keyword.
⦁ Focusing on your title so that it not only contains the keyword but creates an interesting headline. Essentially, the title will be one of the most important pieces of information you can attach to your video when you upload to YouTube. So make sure it is engaging and compelling, but no more than 66 characters.
⦁ The meta description on YouTube needs to be completed as it will help users understand what the video is about. However, you need to keep it short and to the point.
⦁ Complete the tags category. Although this isn’t compulsory, they can help YouTube rank your video. You should keep the tags for only the most relevant words.

In summary

If you want your video to be found via a Google search or a YouTube search, you need to optimise it. This includes using the keywords, title tags, and meta description, to provide more information to the search engines about the content of your video. In addition, when uploading video content to a website for a landing page, you should always compress the file so that it takes up less space, and less time to load.
For more information or professional support, get in touch with the experts today, here at Oh Video.