So maybe you have a great business or company but have you taken it to the next level? Video marketing is a great way to draw in new customers and get your brand or business name out there, and if your company is online, adding video content to your website can greatly increase sales or interest.

Of course, video marketing can be expensive, but the beauty is: it doesn’t have to be. For small companies starting out there are huge range of options available. For example, your local, independent bakery could greatly improve their social media hits by uploading a time lapse video of a wedding cake being decorated. Alternatively they could boost their website traffic by including a 360 video tour of their shop. One of these options is more time consuming, but completely free.

Here are some tips to help you kick start your video marketing campaign, whatever your budget.

Set a target

Are you trying to boost site numbers, or get more people to sign up to email updates? Do you want to draw in new customers with a new product, or prove your quality? Clearly, the video produced for each of these goals is going to have a different direction and contrasting features. The last thing you want to do is put out a video that tries to cover too many options, as the message will be lost to the viewers. Keep it simple and specific to your target.

Choose your platform

Different video platforms have different suitability’s. A ten minute video might work great as part of your company website, but its not going to watched in its entirety by your social media viewers. One option is to try a range of platforms and measure your success against each of them, including Facebook, Twitter, Instagram, Youtube and your own website. In general, short videos that are to the point will work well on social media, with Youtube being an effective platform for longer, more in depth videos.

Test, Track and Update

Before you put your videos out there, make sure you test them across a range of devices. What works perfectly on your laptop or desktop PC may lose quality when viewed on a smartphone. The different resolutions and screen sizes across the variety of mobile devices can also throw a spanner in the works, so try and test in as many scenarios as you can.

Once it’s out there don’t forget to collect the stats on your video performance, and keep updating with regular content if necessary.