Video advertising has become a key way for companies to grow their business online, and reach a wider audience. With the option for video advertisements on popular social media platforms, as well as YouTube, and sold advertising space on other website, online video advertising has never been more popular. But how can you make sure that your video advert will deliver good results? And what are the key features of effective video advertising? Well, here at Oh Video, we are Manchester’s leading video production and video marketing specialists. And we have the tools and skills to help your business succeed with video marketing. In fact, we work with companies around the region, from Leeds and Sheffield, to Stockport and Manchester, to deliver effective, high quality video marketing solutions. As a result, we have produced this guide to everything you should know about high quality video advertising.

What are the key features of effective video advertising?

There are several key features of any peace of effective video advertising. These include:

  • Clear company branding
  • A precise message
  • High quality audio

Video advertisements should display clear company branding

An effective video advertisement is designed to increase the reach of your company to new, potentially interested customers. And to do this effectively, your video needs to be clearly branded. This includes:

  • Clear logo positioning- while you dont want your company logo in the middle of the screen, covering everything, you do need to make sure that this is on display. One of the top corners is a good option for this.
  • Clear company colours- wherever possible you should ensure that your video advert displays clear company colours. This could include dressing your actors in the main company colours, or instead using background colours that match those of your company.

Video advertisements should deliver a precise message

Another key feature of any effective video advertisement is that precise, concise clear message being delivered. Great advertising will never leave the audience guessing about the purpose of the content. Instead this will be made apparent, almost immediately. That’s why its so important for your video advert to pick just one message, and stick to it, for the entire video.

Video advertisements should have high quality image and audio

The quality of your video advertisement is something that your audience will judge, and connect with your company. Video content that is grainy, fuzzy or just poor all round, is likely to reflect badly on your company, presenting an unprofessional image. It will also detract from any message you are trying to deliver, and the real purpose of your video. As a result, it is essential for your video advertisements to deliver high quality. This could include:

  • High quality lighting- lighting is essential for your commercial video content as this provides the right illumination for anyone on screen, to look great, and build audience trust.
  • Great sound quality- while many users prefer to watch video in silence, you still need to capture high quality sound for those that do not. And with more of us working from home now, it is becoming more common to revert to watching videos with sound.

For professional video production and video marketing services, or for high quality video advertisements, get in touch with the experts today, here at Oh Video.