Marketing through video on social media has never been more appealing. With over 1 billion active users on Facebook, and a certain world leader posting on Twitter, social media is part of everyday life. But how can you use this to your advantage? And which platform should you choose? Here at Oh Video, we are experts at video marketing. As a result, we have produced this guide to help you use Instagram stories for video success.


Choosing a social media platform isn’t easy. There are no rules that govern how many bases a business should cover. On average, companies tend to use:


Instagram is a mobile video and photo sharing service and app. It enables users to send and share photos and videos publicly and privately. In addition, users can share these via other social media platforms. One of the great ways to make Instagram work for your company, is to use the Instagram stories feature.

Instagram Stories

This feature allows users to upload photo and video content to one album. This will be displayed in a slideshow like format. All this sounds pretty generic so far, but here is the catch. The album can only be accessed for 24 hours! After 24 hours, the content disappears. This is a great way to push your brand or company, or maybe a service you offer. Instagram stories can help your company get noticed. For example:

  • You can use Instagram stories to cover an event. This way your videos relating to this event, maybe a product launch or a new opening, will be connected in one album. It also makes the event more exclusive. Users know that the video will be disappearing in 24 hours, so they are more likely to watch and share.
  • Daily highlights. You can use the Instagram stories feature to show your day to day highlights. For example, a new customer, a completed project, or a new product design. These videos don’t have to be long and complicated as they are specifically for social media. However, there does need to be a good level of professionalism, as the video will be connected to your brand.

In summary

Instagram stories can really help your company gain attention and get noticed. It also provides content you can share across your other social media platforms. For all your video marketing needs, contact us at Oh Video today.