We all know video content needs to be short, and to the point. From a 10 second Instagram Story, to a 2 minute Facebook video, short videos have been king of video for the last few years. And this short and sweet formula has worked really well for increasing brand awareness, and driving sales and sign ups. But times are always changing. And nothing stays the same for too long in the digital age. As a result, longer videos are becoming increasingly popular. And these long videos can play a special roll in your media and advertising strategy, to fit in alongside your short videos. But how could longer video content help your business? And what are the advantages? Well, here at Oh Video, we are Manchester’s leading video production and video marketing specialists. And we have the tools and skills to help your business succeed with video marketing. In fact, we work with companies around the region, from Leeds and Sheffield, to Stockport and Manchester, to deliver effective, high quality video marketing solutions. As a result, we have produced this guide to the role of longer video content.

Longer video content

Longer video content is content that is over 2 minutes long. But this could run anywhere from a 5 minute video, to a 20 minute episode running as part of a series. Video consumption is increasing day by day, and people are spending an increasing amount of time watching video content online. They are also happy to watch long form video content, if this is meaningful and relevant.

Longer video content is most useful for:

  • Live video on social media channels- people don’t want to tune in for a 2 minute chat. Instead, they want detail and depth to your live video. After all, they will need to stop whatever they are doing to join your community, during broadcast. So make it worth while.
  • YouTube- a third of all web traffic is directed through YouTube! That’s a staggering amount and if your company doesn’t yet have a YouTube channel, it could be a good idea to get one together. Especially as this is a great platform for longer video content.

How could longer video content help your business?

So, why should you put in the time and the energy to reshuffle your video marketing strategy? And can longer video content really make a difference to your success online? Well, the simple answer is yes. And here’s how long form video content could benefit your business:

  • Increasing engagement- Long form video is much more likely to result in engaged users that will comment, share or discuss your video content. This is because long form video content allows users time to get to know the people on screen, and feel connected. As a result, your audience are much more likely to remember your video content, and act on this, increasing sales and sign ups.
  • Adding value- longer video content can offer the depth and discussion that is missing from shorter video content. With more time to discuss key issues, your video content will actually add value to your brand, instead of simply advertising your skills. This is because you will be able to show your skills and talents, and the depth of your knowledge. This presents your company as industry experts, and automatically makes your products and services easier to trust, and more reliable.

For professional video production and video marketing services, for any company or business, get in touch with the experts today, here at Oh Video.