When it comes to video content for your company or business, you most likely focus on content for your website, email, or Facebook page. But did you know that Instagram can be even more lucrative? Instagram hosts over 25 million businesses, and it has become the perfect place for sharing video content, with a range of options including in-feed videos, Instagram Stories, Instagram Live, and IGTV. But most importantly, people using Instagram crave video content. This means you could see more engagement, more interaction, and ultimately more sales or sign ups from direct traffic straight to your website. So how can SMBs use Instagram videos effectively? Well creating video content for Instagram can be tricky. That’s why, here at Oh Video, we offer professional video production and video marketing support. In fact, we are Manchester’s leading video production and video marketing experts, and we work with companies around the region, from Leeds and Sheffield, to Stockport and Manchester, to deliver effective, high quality video marketing solutions. As a result, we have produced this guide to the top ideas for Instagram video content, for SMBs.

How can SMBs use Instagram videos?

So, how can SMBs use Instagram videos? Well, there are a number of different video types that can be very effective on Instagram in particular. These include:

  • Time limited offers and discounts
  • Product launches
  • Product reviews

Time limited offers and discounts

You might wonder how offers or discounts that are time sensitive, and only run for a short period of time, can actually translate into customers. Well, with Instagram Stories, it’s all about the fear of missing out. Stories on Instagram disappear after 24 hours, so your viewers will lose access to the discount code, after the Story comes to an end. In the mean time, you can continue to upload video Stories, showing off the products or services on offer, and also showing client reviews and product reviews to really generate interest and buzz about your offer.

Product launches

For SMB’s generating interest and attention on your new products can be difficult. But by combining in-feed video content, as well as content for Instagram stories, you can use Instagram to attract more viewers, and reach more people. This however shouldn’t just begin on the day of the launch. Instead releasing a new product is something you should build up interest and enthusiasm for with teasers and sneak peaks before the big reveal. And your Instagram content should also crossover with your other social media product launch strategies too, to ensure a cohesive approach.

Product reviews

Finally, we all know how effective product reviews are for generating interest and building trust with consumers. That’s why you should be sure to encourage your clients or customers to post reviews, which you can then share on your Instagram Story to reach the most people. You can also post illustrated video content with text excerpts from your previous customers, and a link back to their account for authenticity and transparency.

For more information or advice about producing video content, or to work with a professional team, get in touch with the experts today, here at Oh Video.