Creating high quality, professional video content brings a whole range of advantages to your company. From potentially increasing sales, to growing your audience and improving your website, video content can cover a lot of bases. It can even help to build your brand. Here at Oh Video, we are Manchester’s leading video production and video marketing experts. We work with companies and businesses across the North, including Sheffield and Leeds to provide high quality video solutions. So whether its a full length explainer video, a client testimonial or a teaser for a new product, we are the team you should work with. As a result, we have produced this guide to everything you should know about video content and branding. So how can professional video content help to build your brand?

How can professional video content help to build your brand?

Video content can be a great way to help build your company branding, and improve brand recognition. So how does this work? Well, there are a number of steps including:

  • Branding your video content physically with a logo and colour scheme to match your business- this will help your video content be more recongisable, and will also permanently link your business to the video. More people watch branded video content, because they know the company or business it is affiliated with. So make sure your branding is prominent and obvious.
  • Create content that speaks your language- video content that can improve your branding is designed to sound like your company. Believe it or not, every company has a tone. Perhaps its a regional accent or dialect, with local colloquialisms thrown in, that you didn’t even notice until now. Or maybe its more of a deliberate strategy to set your company apart from the rest. Either way, your professional video content needs to mirror this tone, to really make the most of the branding opportunity.
  • Share your video content across a range of platforms- Once you have created professional video content that is well designed with your company branding in mind, you should share this content with your audience. Branded video content is popular across all platforms, and this is a great opportunity to allow your video to promote your brand.

Advantages of branded video content

So why should you include branding in your video content? Why not just focus on quality video content, instead of quality branded video content? Well, branded video content can bring a range of advantages. These include:

  • Growing with time- branded video content is often timeless. This means that the same video could draw in customers now, or next year. In fact, branded video content will only help your brand, and your business, grow with time.
  • Usually better quality– there’s something about putting your logo on a video. Unless the finished product is perfect, you don’t want to attach your company to it. And this means that branded video content, in general, tends to be much higher quality than unbranded video. As a result, your video will be watched by more people, attracted to the quality of the footage.

If you need help or advice, or if you would like support with your own video marketing, don’t hesitate to contact us today at Oh Video.