When it comes to video content, there are some formulas that need to be followed. A call to action, top quality engaging content, and a clear message are just some of the things that cannot be ignored. On the other hand, the length of your commercial video is a tricky topic. While a video that is too long likely wont be watched, a video too short may not suit your topic. So how can you decide on the length your video content should be? Here at Oh Video, we are video marketing and production professionals. As a result, we have produced this guide to video content length.

How long should your video go on for?

In most scenarios the answer to this question is simple: as short as possible.

In today’s digital world, people don’t want to invest too much of their time on one video, when there is so much other content to also enjoy.

As a result, the optimal time for video is under 2 minutes! In fact, if you can go under 1 minute, that’s even better!

Video styles

However, video length isn’t a one size fits all approach. For different video types, different lengths will be acceptable.

Tutorials/Explainer Videos
These perform well when they are around 45 seconds to 90 seconds long. That doesn’t seem a lot when you think of all the things you might need to explain, but if you plan and focus, you should be able to highlight the best parts.
Creative commercials
These perform well in the range of 15 to 59 seconds. This is the length of time for the adverts we generally see on the TV. With on average 30 seconds to grab attention and make viewers interested, you need to be creative.
Crowdfunding videos
The best performance time on average for a crowdfunding video is 3 minutes. In this 3 minutes the audience will expect to hear from the director or founder, as well as be shown the product and its features. The viewers of crowdfunding videos already tend to have an interest in the product, so a longer video is the perfect length.
Testimonial videos
These videos should be around 2-3 minutes in length. This is because of all the information that will be shared by your customers, and you want your audience to engage with the previous customer, and believe them. As a result, you can use a longer video format.

In summary

We hope our guide to video content length has been helpful. Ultimately, the length of your video will depend on the type of video you are creating, but it should never be too long. If you need professional support, video production, or video marketing, contact us today at Oh Video.