Video consumption is increasing consistently, alongside the rise of mobile devices. In fact, around half of your website traffic comes from mobile devices. This means that any video you want to apply to your website or social media, needs to also look amazing on mobile devices. Here at Oh Video in Manchester, we are video marketing and video production experts. We provide incredible video solutions from Bolton to Leeds and everywhere in between. As a result, we have produced this guide to user experience and video on mobile devices.

guide to user experience and video on mobile devices

User experience

At the centre of every video you produce should be the users needs and requirements. A good company video will concentrate on what users want to know, instead of what you need to say. Video on mobile devices needs to take this one step further and fully optimise the content to be catered around the user experience.

Tip 1: Keep it Short

Your potential customers or clients dont want to watch video that is too long. In the past, this may have meant 10 minutes, but in the current climate of instant gratification and reward, 3 minutes of video is too long. Even if you have a whole list of stuff you want to say, the user experience has to come first. A bad user experience will have viewers leaving your website without purchasing.

Tips 2: Cut down visual distractions

The next step on our guide to user experience and video on mobile devices is to recognize the need for an uncluttered screen. The video and the call to action is all you need. Copy and text can detract from the visual appeal of your video and will lower the user experience, as well as draw attention away from the video itself. Essentially, your video should be saying everything that needs to be said anyway, without the need for additional information.

Tip 3: Be responsive

Finally, when it comes to the user experience and video on mobile devices, you need to make sure your content and your website is responsive. A video that doesn’t spin with the rotation of the hardware is a great way to put off your viewers.

If you need any professional help or support, either with video production or video marketing, contact us at Oh Video today. Or pop in and see us at our Manchester based studio, just off Oxford Road.