Here at Oh Video, we know all about using faces to create and develop commercial video content. But what about humans in general? Well, as Manchester’s leading video production and video marketing experts, we know all about video production and involving people. In fact we work with companies in a variety of locations, from Leeds and Sheffield, to Bolton and Warrington, providing tailored video production solutions. As a result, this is our guide to producing video content using humans.

Why use humans in commercial video content?

So, first of all, why should we use humans in our video content? Well, much like using faces in your video, customers are more likely to trust the information coming from another person. Its all about familiarity, and our brains are hard-wired to recognise and relate to other humans on an emotional level. As a company, your videos can make the most of this subliminal notion.

Forming impressions

While your old careers adviser may have told you that first impressions count, you may not realise that this also goes for video content. In fact, when your consumers watch your videos, they make an instant decision, based on your appearance on screen. This decision will judge your personality and trustworthiness within just a few seconds. If this impression is positive, customers will be more likely to buy your products or use your services. As a result, choosing who represents your brand on camera is a very important decision and should be one of the top priorities when it comes to producing your video content.

Speech is important too

However, it’s not all bout the visuals. Speech perception is really important too. Especially if you want people to buy into your brand. Follow these 2 steps to make sure that you are presenting a trustworthy and genuine human image, and sound.

  • Be honest and truthful without trying to hide any details
  • Be natural and act like yourself so that the audience can see and hear the real you
  • Be on message and dont over complicate what you are trying to say

For more information or advice, get in touch with the professionals today, here at Oh Video.