Here at Oh Video, we are Manchester’s leading video production and marketing experts. As a result, we know all there is to know about video types. With Google searches for “how to” videos ever increasing, it is obvious that this consumer trend will drive video production. From video interviews, to animated videos, “how to” video can be produced in a variety of ways. However, whichever method you use, our guide to explainer videos will help you produce a professional and effective video.

guide to explainer videos

Simple, easy to follow, instructions

Every expainer video, or “how to” video needs to use simple and clear instructions. Otherwise, viewers will simply skip over your video content and move onto the next. As a result, we recommend that your instructions are planned out in a formulated way, before you begin filming. In fact, if you want to create professional video content, it really does help to use a script. Consequently, your audience will be able to follow your instructions and will likely come back to more of your branded content in the future. This is because you will have built a good reputation.

Visual instructions

Copying visual instructions will help people be able to follow your step by step guide without too many mistakes. Being able to watch, listen and follow along will almost guarantee your audience success. As a result, your “how to” video will be much more effective.

To produce this successfully, we recommend that instead of focusing the camera solely on the face or the product, you should also include visual images of the instructions being followed. This will make it easier for people to follow along, especially if the instructions are complicated.

In addition, if people are watching your explainer or “how to” video somewhere where sound cannot be played, or they are without earphones, visual instructions are perfect. This can also help those that are hard of hearing, as while the subtitles might help, the instructions can be too complicated through only text. As a result, visual instructions can make your video accessible to all.

In summary

We hope you found our guide to explainer videos helpful. We recommend visual instructions coupled with clear and easy to follow speech to help your viewers. If you are looking for professional video production, or professional video marketing, why not contact us at Oh Video. We are Manchester’s favourite video nerds.