Video marketing has become more important than ever before, as an increasing number of businesses and companies compete for attention in the digital era. Video content is more successful, and more effective for delivering a specific message, than any other form of content. But how do you decide which type of video to make? And what are the most effective video marketing content types for SMBs? Well, here at Oh Video, we are Manchester’s leading video production and video marketing specialists. And we have the tools and skills to help your business succeed with video marketing. In fact, we work with companies around the region, from Leeds and Sheffield, to Stockport and Manchester, to deliver effective, high quality video marketing solutions. As a result, we have produced this guide to the different types of video content your company could produce.

What are the most effective video marketing content types for SMBs?

There are several different types of video content to choose from, and each can suit different requirements and purposes. You should consider:

1. Talking Head Video Content

A talking head video features a representative from your company or business talking directly to the camera. This can also include visual images and text captions to support the message. This is perfect for:

  • Short deadlines
  • A video that needs to be direct and personal
  • A video with a lower budget

2. Testimonial Video Content

This format is generally documentary style. It will create a case study like video showing the progress made or a job completed by your company or business. This is better than a review because the audience can see for themselves what has been achieved. This type of video is great because:

  • It is easy and quick to produce
  • Provides a clear overview of services you might provide
  • Provides customer validation for new clients

3. Explainer Video Content

2-3 minutes in length, explainer videos are a popular choice. They feature product or service demonstrations, along with relevant explanations. This can be extremely helpful for customers and can help them make decisions regarding purchases. This type of video is perfect for:

  • Focusing on a specific product or service
  • Building a consumer reference base
  • Internal use, e.g. product training

4. Animated Video Content

Animated video types are becoming more popular. Using computer created images to create a visualization, coupled with captions to help viewers understand, animated videos can be effective. However, they do require specific software requirements for editing, and can take longer in the planning process. This type of video is great because:

  • They are unique and different, allowing your company to stand out
  • They are easier to target at specific audiences

5. Landing Page Video Content

Using an effective piece of video content on your landing page can be an effective way to draw viewers into your website, and deliver a key message that would otherwise be missed. You should make sure that this content is well branded, and uses a call to action button to make it easy for users to click straight through to the right page. This can bring a number of benefits including:

  • Improving website SEO
  • Decreasing website bounce rate

In summary

Video content types can be confusing. However, here at Oh Video, we are production, editing and marketing experts. For all your video inquiries, contact us today.