Communication is the key to anything, especially when you want to relate to your audience in a way that can only be done through the medium of video. A great way to do this is through something called multi-channel marketing which essentially means that you can communicate clearly through a number of marketing channels whether you are online or offline. It focuses on a number of strategies which maximises your marketing potential.

This is very useful in today’s society as people use a broad range of devices include smartphones, tablets, streaming services and many more. We’ve said this before, and we’ll say it again, keep your brand consistent. There are a few tips below to help to achieve content distribution on multiple channels.

  1. Define your persona clearly, so the audience know who and what you are. Also, this helps them decide on which channels to focus on, for example, an age group of 18+, you’d want to target social media sites so reach them more personally.
  2. Provide content that is helpful to your audience, this way you can establish yourself as being a positive brand.
  3. All of your channels have to work together, make sure they work in order to achieve more business. This is where consistency comes into play as your audience will move across platforms in order to investigate your brand. You don’t want to confuse them by having channels that don’t mesh with one another.
  4. Have a fully responsive website, it’s no use just using different channels, your audience has to have somewhere to go once they’ve checked out your brand. If your website isn’t up to scratch, you can kiss goodbye to any potential new customers.
  5. Use analytics to see which channels are the most effective, this can help to trim down on any channels that may not be as successful. You can then focus your attention on the other channels for a more maximised approach.

Remember to connect with your audience in as many ways as possible, this helps your brand in a more effective manner and shows consumers you’re willing to go the extra mile in order to engage with them.