When it comes to video production and video marketing, we are experts here at Oh Video. In fact, we work with companies and clients across Manchester and the North West to produce top quality video content for anything from corporate and commercial videos, to music videos! But once you have produced a top quality video, the process doesn’t stop there. In fact, video marketing can be as equally important. And one of the easiest ways to market your video, is to show it off on your own website. But this also means that the content of your video needs to be applicable to your website. And you need to use this video content in the right way to get results. As a result, we have produced this guide to creating video content for your business website.

Advantages of creating video content for your business website

Adding video content to your website is a great way to make sure that you can deliver your message to an interested audience. But there are other advantages too. These include:

  • Adding content value to your website- so when potential customers land on your website, they will find it easier to find further information about your company, by watching your company videos
  • Attracting attention- video content is much more likely to draw attention than a block of text
  • Adding authority to your website- a website with video content, showing the people behind the business, is more likely to build trust, and a relationship with the consumers. This is because video content goes some way towards proving that your company is trustworthy, reliable and genuine

So the advantages of creating video content for your business website are pretty clear. But how do you go about actually creating this content? And how do you use it online?

Creating video content for your business website

When it comes to creating video content for your business website, you need to consider these basic principles:

  • Professionalism- a video that will be tied to your company or brand forever needs to be nothing short of professional if you want to give the right impression
  • Accessibility- it is more important than ever that websites are accessible for all users. Make sure your video content can be enjoyed by providing subtitles or captions.
  • Planning- before you begin filming, you need to know what the purpose of your video is, and how to get across your message
  • Timing- Video content needs to be short and snappy for the best possible results

Using video content for your business website

If you want to host your video content on your website, you need to plan in advance. Start off with your finished location in mind. Where would this video fit on your website? Is it homepage content? Or is more suited to the “About us” section? Either way, make sure the video content you produce is suited to the location. In general, this will come down to the purpose of the video. For example:

  • Video content with the purpose of sharing your company story will be perfect for the “About us” page
  • Super short video content of your office or location can make for a great header video on the homepage
  • Video testimonials could be positioned in the sidebar of any page. Or could be added to separate element on the homepage
  • Product explainers, or product showcases could be useful for product pages and blog posts

For more information about professional video production or marketing, get in touch with the experts today, here at Oh Video.

Alternatively, for top quality web design support, check out Pumpkin Web Design Manchester.