Reaching your potential customers or clients with effective video content is becoming increasingly important. And one way to do this is through live video content, on platforms such as Facebook and YouTube. But what is live video? And how can your business begin creating a successful Facebook live video? Well, here at Oh Video, we are Manchester’s leading video production and video marketing specialists. And we have the tools and skills to help your business succeed with video marketing. In fact, we work with companies around the region, from Leeds and Sheffield, to Stockport and Manchester, to deliver effective, high quality video marketing solutions. As a result, we have produced this guide to everything you should know about Facebook live video.

What is a Facebook live video?

Live video streaming has been growing in popularity for the past few years. This involves streaming a video being filmed live to your audience, usually on platforms like YouTube and social media sites. Your audience can tune in to the video live, and send feedback and ask questions via comments, during the video. The social media platform Facebook offers its own live streaming system that can be used effectively by businesses of all sizes, including SMBs. This can be incredibly interactive, and is a great way to build a bond with your potential customer and clients. But how can you make sure this is effective?

Considerations for SMBs when creating a successful Facebook live video

To make sure that your live video is successful on the Facebook platform, your business should consider:

  • Making the purpose of the video clear- during the planning stage, you should carefully establish the purpose of the video, so that you can centre the conversation and focus of the content around the purpose, to deliver a clear and concise message. You may have multiple things you want to address, but you should stick to only one topic per live video. This is important for your company, but also for your viewers, who may lose interest or enthusiasm if you change topics half way through.
  • Planning for comments- if your company or business want to take comments and questions from live viewers, as the video is happening, to provide answers and value for your viewers, you will need to develop a useful system. Often companies use a person behind the screen to highlight key questions and write these on a cue card for your speakers to answer on screen. This is much easier than trying to keep up with a deluge of comments all at once.
  • Choose the right filming location- while many Facebook live videos are simple talking head videos or even interviews, they can keep the interest and attention of the audience because they are filmed in the right location or setting. Why not give your viewers a behind the scenes view of life at your office, or film in your store or business property? This can help build trust with your audience, and increase the opportunity for sales and sign ups.

For more information or advice about video production, live video, and targeted video, get in touch with the experts today, here at Oh Video.