Video production is often focused on how you can use video content to grow your business, reach new audiences, and promote your products, services or company in general. But video can also be used internally, by your company, for a number of purposes. The main one being training videos. Well, here at Oh Video, we are Manchester’s leading video production and video marketing experts. And we work with businesses around the region to provide top quality video solutions. This includes training videos. So could your business benefit from a training video? And what are the benefits of using a corporate training video?

Could your business benefit from a training video?

Training videos are incredibly helpful in any industry or business sector. Videos break down large pieces of information, into visual, digestible chunks. Which helps people really take in the information that they are presented with. So whether you want customers to understand your new range of services, or you want employees to understand your important policies, video is the perfect medium.

However, to get the best results, your video content will need to be:

  • up to date and relevant for your staff
  • easy to understand
  • easy to learn from
  • relatable- a human connection can really help the message sink in, and your employees pay attention during the video

All of this means that a professional quality video will be more likely to produce better results. So if this the right fit for your business? Well, before you decide let’s look at what exactly a video can help employees with.

Why do businesses use a training video?

Businesses use training videos to help with a number of things. These include:

  • learning about new machinery or working methods- it is always better to be shown and told a new way of doing things, rather than simply be told. This is because it helps the process be better absorbed into the brain, to be recalled more easily by your employees when they need it.
  • customer service- there is a lot that can be taught to your new members of staff about customer service, through video content. This includes handling customer problems, meeting and greeting clients, and up-selling. So whatever business you’re in, customer service training videos can be incredibly useful

Cut training costs

But a training video isn’t just helpful and beneficial to your employees, it can also benefit your business. Training staff can be extremely costly. Especially if you need to send them away for training courses. Or even spare a senior member of staff to train new employees on a one to one basis. So, by creating a professional, high quality, effective training video, you could easily save your company money. Especially in the long run.

With a video, employees can be trained as a whole group, all at the same time. This means that there will be less disruption to your business and day to day operations.

On the other hand, the video content is so versatile, that it can be something that your employees must watch in their own time. Preventing any disruptions at all.

For more information about corporate training videos, get in touch with the experts today, here at Oh Video.