When it comes to producing commercial video content, many small and local businesses are still reluctant to invest in video. In fact, many think it is only for larger, more digital companies. This could not be further from the truth. Video has a range of advantages, especially for local businesses, and it can be the perfect option. There are also a variety of ways to produce and use video content, which could suit any business style. Here at Oh Video, we are Manchester’s leading video production and video marketing experts. And we work with companies and businesses across the region to create top quality video solutions. As a result, we have produced this guide to commercial video content types for local businesses.

Video marketing and local businesses

Local businesses that take advantage of video marketing are finding that their profits soar as a result. This is because reaching out to your local community through video on social media, or by video content on your website, can generate interest in your business, and boost the footfall in your physical shop or premises. It also means that you can target your content at your local area, and using video is one of the best ways to achieve this.

In fact using video can be as complicated or as simple as you would like it to be, and there are a whole host of commercial video content types that are perfect for local businesses.

Commercial video content types for local businesses

Whatever you want your business to do, whether its make more sales, or be involved in the community, commercial video content is the way to go. Here are some perfect commercial video content types for local businesses:

Video in email

Placing a video in an email can improve the percentage of opens by around 19%, and boost the click through rates by almost 50%. This is huge for companies that like to send out email reminders to previous customers, or interested customers on a regular basis. Why not:

⦁ send out a thank you video to thank your new customers for signing up, or your existing customers for purchasing from you
⦁ send out a teaser video of new products or services that will available soon

Landing page videos

Placing a video on your landing page is a great way to draw attention and keep your website visitors engaged. Why not:

⦁ transform your “About Us” page with a video introducing your team and the work you do
⦁ share a video testimonial on your home page, where new customers can see all the great things about choosing your company, from a previous customer.

Explainer videos

Perfect for adding to your blog, an explainer video can add a new dimension to your website and also be great for social media. You could:

⦁ Provide a demo of your products, or range of products, explaining the more technical aspects
⦁ Show behind the scenes footage of the creation process

For more information or advice about the different commercial video content types for local businesses get n touch with the experts today, here at Oh Video.